The Modern Nutrition Struggle
In today's fast-paced world, finding the time and resources to maintain proper nutrition is a constant struggle. Living away from home and working demanding jobs, many of us often find ourselves skipping meals and neglecting our dietary needs. Breakfasts are rushed, afternoons are filled with quick bites, and by night, we're left reaching for convenience foods that fall short on nutrition.
Despite our best intentions to stay healthy, the reality is that our bodies often miss out on essential nutrients. The rising cost of nutritious foods like fresh fruits and nuts, along with the prevalence of adulterated products, makes it difficult for many to eat well. Not everyone has the luxury of home-cooked meals, and as professionals with tight office schedules, we often compromise on our nutrition.
Realizations That Sparked Change
This lifestyle prompted us to consider the long-term consequences of poor eating habits. We realized that the effects of neglect—like fatigue and health issues—might only become apparent years down the line, but the groundwork is often laid in our 20s and 30s. We started to think about how we could make a positive change not just for ourselves but for others in similar situations.
While gyms and workouts are great, we wanted to create something that catered to everyone, especially those who lead busy lives and find it hard to get balanced meals regularly. As we explored the options, we noticed a gap in the market. Many products focus solely on protein, overlooking the crucial role of other vitamins and minerals. While there's a growing interest in supplements for specific vitamins like biotin or collagen, people often don't realize that these need complementary nutrients for maximum effectiveness.
Our Solution
This inspired us to create something different: a product that goes beyond just protein to provide everything the body needs in one convenient package. Our plant-based protein blend features over 60+ ingredients, including peas, brown rice, probiotics, prebiotics, and other superfoods, along with essential vitamins and nutrients required for optimal health. We designed our product to deliver at least a third of the daily nutritional requirements, even if a meal is skipped.
Understanding the need: More than 80% of Indians are nutritionally deficient—and thus also lacking in essential minerals and vitamins. Our product aims to fill this gap by providing a convenient solution for modern living.
While no supplement can truly replace the benefits of natural food, our goal is to offer a convenient and nutritious solution that helps people overcome the challenges of modern living. Our vision is to provide a superfood that replenishes the body with what it truly needs, supporting long-term health and wellness.
Bigger Than Just Nutrition
But for us, solving nutrition for busy professionals wasn’t enough. We couldn’t ignore the fact that while many of us struggle to eat well, millions of children in India don’t even have access to one basic nutritious meal a day. That’s why we decided KABO should stand for something bigger.
🌱 Nutrition That Fuels Change.
5% of every KABO purchase will go directly towards tackling child malnutrition in India.
This isn’t an add-on. It’s how KABO was built from day one.
Our first transparent Impact Report will be published in December 2025, so you can see the difference your purchase makes.
Your purchase isn’t just a shake; it’s nourishment for a child in need. Together, we can make a meaningful difference.
Who We Are
We are not a funded startup. We are not here for PR. We are an independent, purpose-driven brand that exists to solve a real problem — for you, and for children who need it most.
